2023 Admissions Campaign

Hoban engaged with Secret to create a compelling admissions campaign for the 2023 school year to help drive regional enrollment. Focusing on the school’s commitment to offering a comprehensive education to Northeast Ohioans, we helped them tell the story of their dedication to Catholic values while also nurturing well-rounded students and preparing them for success after high school.

  • Advertising
  • Art Direction
  • Copywriting
  • Collateral
  • Design
  • Digital Campaign
  • Photography


As a key deliverable to help prospective families and students get a sense of life at Hoban, we developed a campus viewbook that serves as an immersive brochure to communicate the campus experience, academic programs, extracurricular activities, and student life.

Knights Lead

Secret led the art direction and execution of photoshoots to enhance the authenticity and realism of the campaign creative. By spotlighting real students on-campus, we were able to create a sense of connection and community while also curating a collection of versatile assets that could be used across all visual efforts of the campaign.

Our experience with the team at Secret Creative has been absolutely exceptional. Their willingness to collaborate, extreme attention to detail, and incredible work product have helped Archbishop Hoban thrive in all facets of marketing and communications. We have returned to Secret Creative time and again for a wide range of needs and they never disappoint. We are excited for future initiatives working alongside their excellent team.

Chris DiMauro
President, Archbishop Hoban High School


The omni-channel campaign extended across Out of Home advertising for widespread visibility across the region. This campaign drove a significant increase in student enrollment—ultimately resulting in the largest incoming class at Hoban High School to date.

Let’s work together.

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