Venice Music
Brand + Services Launch Campaign
Venice, a music collective for independent artists that provides members with access to marketing, distribution, and streaming technologies to achieve sustainable career growth, engaged with Secret to help create buzz around the next evolution of their brand with the relaunch of their services model–which had transitioned from an invite-only approach to tiered membership plans.
- Advertising
- Art Direction
- Creative Strategy
- Design
- Digital Marketing Assets
- Organic Social Media
- Paid Media Creative
STAY INDEPENDENT
The goal of our creative solution aimed to intrigue and educate, by capturing the attention of new artists and reengaging with existing members. Secret produced a design system that brought energy and curiosity to the brand, and focused on messages of empowerment and independence to help communicate the idea of pride in being an independent artist and taking control of their careers.
THE INFLUENCE OF GOOD DESIGN
After reaching a differentiated and flexible creative approach, the campaign was scaled across a mix of organic and paid digital executions, including motion graphics and video assets. With the completion of the successful launch, Secret was reengaged to help pull the vibe and aesthetic from the campaign into more of the day-to-day branded marketing materials and social activities.
