Velocity Global
Brand Extensibility + Relaunch
With expansive tech and localized expertise, Velocity Global is a trusted expansion partner that helps companies scale globally through the power of a distributed workforce. After an extensive rebrand, Velocity Global engaged with Secret to help execute and launch the newly established brand through a wide range of marketing collateral and sales assets.
- Art Direction
- Brand Documentation
- Copywriting
- Design Systemization
- Motion Graphics
- Sales Tooling
- Template Buildout
TEAM EVERYWHERE
Secret integrated seamlessly within the Velocity Global marketing team as the design and execution arm to scale the visual brand language across a combination of existing and new marketing and sales assets. Working against an ambitious launch date—we provided project management support to ensure operational efficiency as well as creative direction and design implementation to help translate the new brand language across an expansive variety of mediums.
STRATEGIC DESIGN THAT PERFORMS
Performing weekly design sprints and leveraging the power of live analytics and user data, Secret helped sharpen and enhance the evolving digital experience by communicating complex product features and benefits through the design of product-focused graphics. We were challenged to effectively communicate key value propositions of the brand in a meaningful, intuitive, and engaging way that will quickly resonate with the audience.
EMPOWERING CONSISTENCY + COLLABORATION
Secret produced a range of feature-rich templates for internal design teams to streamline and expedite asset creation. Utilizing a combination of Adobe Creative Suite and Figma, Secret delivered templates for emails, newsletters, thought leadership guides, case studies, one-sheeters, infographics, social media, presentations, and more.
“Secret Creative Org. has been a highly valued strategic partner and absolutely monumental in executing our newly launched Velocity Global brand. The SCO team is filled with both skilled creatives and project managers, resulting in our collaboration being easy, reliable, and timely from the start. We think of them as a full extension of our team—they have helped us think through every aspect of our brand and have continually come to the table with suggestions that push our brand to the highest level.
Annie Young Project Manager, Velocity Global
DOCUMENTED + FOLLOWED BY ALL
Secret established thorough documentation of the brand design system for both internal and external teams to utilize across all mediums and channels. A robust 50+ page design guideline was created to help the team navigate a wide range use-cases, making the brand easy to use and implement for all.
