Rhinne
Brand Creation + Website
Rhinne is a boutique home textiles collection inspired by vintage designs from archived 20th century mills. They engaged with Secret to help establish their brand and launch their wallcovering and fabric collections through the creation of a brand identity, unique product photography, an e-commerce website, and a personal sampling experience.
- Branding
- Brand Collateral
- Creative Direction
- Direct Mail
- Website Design
THE REUSE OF OLD WITH NEW
Focused on craftsmanship, Secret delivered an identity that mirrors the brand essence, rooted in traditional design principles. The bespoke word mark draws inspiration from vintage typography, which was carefully paired with an optimistic color palette that allows the pattern work to take center stage. Vintage motifs and historical references guided the execution across both digital and physical elements, including intricate details thoughtfully integrated into the custom e-commerce website.
BRINGING IT TO LIFE
A key part of the brand experience is getting the product in the customer's hands. All the way down to the selvedge edge of bolted fabric, Secret developed a modular sampling system focused on the details to create an intimate brand moment and set up the expectation for the quality and attention to detail that they can expect from Rhinne.
MIXING PHYSICAL WITH DIGITAL
From the ground up, Secret designed and developed rhinne.us, a full e-commerce website that delivers on the promise of the brand while creating a destination for designers and homeowners to search for inspiration and sample and purchase products.
THE ART OF THE CRAFT
A custom photoshoot is essential to communicating Rhinne’s unique brand position and product offering. With careful attention to set styling and place-making, we helped develop a cohesive narrative that communicates Rhinne’s appreciation and homage to the legacy designers with a collection of owned image assets.
“I could not have launched my brand without Secret Creative—they are an invaluable partner. They "got" my vision right away, helped to refine it, and then bring it to life. They’re committed to understanding the nuances of my unique business niche and they continually challenge me to improve and clarify the brand's point of view. Their insistence on quality and long-term thinking has already paid off in dividends.
Hannah Learner Founder, RHINNE
